Church Communications
I served as the Communications Director of Sun Valley Community Church from Summer, 2016 - Fall, 2019. During the 3 years I was there, I oversaw the marcom strategy for all 5 of our campuses as well as the migration of our livestream and online campus platform.
During my time, we launched 2 new campuses, which involved various brand initiatives and giving campaigns. I developed our internal team structure, hired, and managed our full communications teams, which included 4 full time employees and several full time contractors.
Below are just a few examples of creative projects I had the privilege of being a part of. Not shown here are the numerous sermon series that we executed every 4-6 weeks, as well as countless ministry and campus-specific efforts.
Client: Sun Valley Community Church
Project: Easter 2019
Details: Communications and marketing efforts, art direction and leadership, vendor relations and management (video team; graphic design; web); live streaming
Client: Sun Valley Community Church
Project: Building Campaign
Details: Initial strategic planning and brand and communications oversight of In This Place building campaign
Client: Sun Valley Community Church
Project: Jonah Sermon Series
Involvement: Brand development, video direction; video script writing; series marketing and communications
B2C and B2B Agency Work
Since Fall, 2019 I have been doing marketing agency work on various B2C and B2B brands that represent a vast range of industries. My current role as an Account Supervisor allows me to manage the marcom strategy for clients who sell within highly technical B2B environments.
The last 4 years working in agencies have afforded me the ability to manage multi-million-dollar budgets for fortune 500 companies, direct large-scale brand initiatives and campaign planning, and hone my skills in marketing research and development that influences our understanding of complex GTM strategies and audience behaviors. I’ve also had the opportunity to advise on corporate acquisitions.
Below are just a handful of examples that show my involvement in various industries and types of campaigns. I am happy to provide more examples, if needed.
Business
Client: Residential Assisted Living Academy
Project: Long-form SEO pillar article
Involvement: Strategic direction; copywriting; SEO research
Deliverable: “The RAL Business Plan - Your Key to Success”
Client: Residential Assisted Living Academy
Project: Long-form SEO pillar article
Involvement: Strategic direction; copywriting; SEO research
Deliverable: “RAL and Your Retirement Investment Plan”
Client: The Blocks Agency
Project: Long-form SEO pillar article
Involvement: Strategic direction; copywriting; SEO research
Deliverable: “Creating an E-Commerce Marketing Strategy”
Faith & Ministry
Client: Ministry Pass
Project: Long-form SEO pillar article
Involvement: Strategic direction; copywriting; SEO research
Deliverable: “
Easter Sermon & Service Planning Guide”
Client: Ministry Pass
Project: Long-form SEO pillar article
Involvement: Strategic direction; copywriting; SEO research
Deliverable: “
New Year’s Sermon Series - A New Approach to an Old Tradition”
Client: Sermonary
Project: Long-form SEO pillar article
Involvement: Strategic direction; copywriting; SEO research
Deliverable: “How to Write a Sermon in 7 Easy Steps”
Automotive
Client: Apresto
Project: Brand narrative development; art direction; website direction
Deliverable: Landing page copy and video script narrative
Health & Wellness
Client: Living Metta
Project: Brand narrative development; art direction; website direction
Deliverable: Landing page and membership page narrative
Food & Beverage
Client: The Popcorn Shop*
Project: Company rebrand; Launch of retail platform
Deliverable: Update brand; content strategy; website development and configuration; GTM strategy
this project is still in development